No. 8 The Square
Farnley Business Park
Farnley, Leeds
LS21 2QF

White Label

Republic’s White Label brand was a stripped down, no label range inspired by fashion labels such as American Apparel. Made up of simple hoodies, chinos, plain tees and polos, White Label was a range of high quality basics sold at really competitive prices.

We designed a simple brand marque that worked alongside the line ‘made by Republic’, using a bespoke, typewriter-inspired typeface and a distinctive blue in circular price points. Fashion photographer Sean Knott then used white stone wash walls to create a raw, studio feel. The new identity was rolled out across labelling, packaging, showcards, point of sale and mailers.

  • Cheap
  • Choose
  • Clothing
  • Brand
  • Detail
  • Fashion
  • Fit
  • Cheerful
  • Logo
  • Minimal
  • Outdoor
  • Packaging
  • Retail
  • Young
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