Harrogate Printing is a small company based in North Yorkshire. They wanted to celebrate 30 years in business and show off their new digital press, so they asked us to add some magic to the annual diaries and calendars that they traditionally send to clients and prospects each January.
We used the idea of ‘Just turned 30’ to turn straightforward diaries into something special. We folded-up page corners to show the vibrant orange colour on the reverse and introduced personalisation to the covers. Customers could input their name and date of birth on a special microsite and order an exclusive diary infused with Harrogate Printing’s distinctive, straight-talking Yorkshire personality. This communicated the high levels of personalised service they could expect from Harrogate Printing and showed the capabilities of their new Indigo digital printer.
We then applied the same style and folded page corner technique to some smart desktop calendars.