Some of the most important dates in Silver Cross’s calendar are the industry’s key European trade shows. These are events where forthcoming ranges are previewed and buyers from major retailers like John Lewis consider their options.
To make sure Silver Cross did their cutting edge new products justice, we created a prestigious casebound book for buyers to look through. With a dust jacket, a blind embossed cover and type inspired by fashion magazines it elevated the Silver Cross brand, presenting them as a premium choice. Photography by Matthew Seed.