Silver Cross create some of the most prestigious prams in the world. They were increasingly moving into global markets and asked us to define an aspirational brand identity that was firmly rooted in British heritage. Their prestige 152-page brand catalogue was the first big step towards this new positioning, so it played a significant role in establishing their brand in several key global markets.
To help them capture a distinctively British identity, by working with photographer Matthew Seed to put together a portfolio of high-end, fashion-inspired photography. Working with stylist Karen Jones-Russell, we used quintessentially British locations, props and tailoring, shooting models all over the country. To demonstrate the precision engineering and cutting edge design of their products we also put together a range of beautifully-lit studio shots to work alongside our aspirational fashion images.