After 15 or so years in the fashion market, independent label Old Glory was ready to reposition its brand for the UK and European markets. Their clothing had a worn, vintage feel and they asked us to capture its attitude on swingers, stickers and labels, as well as in a new logo.
Inspired by vintage labels and antique clothes, we crafted a simple crown symbol and logo. This was applied across their full brand architecture, including worn and washed swingers and back neck labels, as well as to washed out pocket tags for jeans. To enhance the vintage look we even incorporated various ‘found’ materials into the designs including stickers, string and metal. We also went on to design several items of fashionwear for the brand including T-shirts.