Castleton Mill
Castleton Close
Leeds
LS12 2DS
0113 245 4200

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Eureka! The National Children’s Museum
Mission: Active Future

Created by award-winning museum Eureka!, in partnership with Sport England Yorkshire and The Big Lottery Fund, Mission: Active Future was an interactive travelling exhibition that inspired kids to adopt a healthier lifestyle.

We developed a brand identity for the project featuring the Activ8, a gang of cool, manga-inspired kids illustrated by Steve Beaumont from Aardman Studios. They helped attract an audience of under 12s and were applied across the truck livery, signage, education packs and promotional leaflets. Mission: Active Future has already got over 20,000 kids involved.

  • Characters
  • Brand
  • Educate
  • Boys
  • Events
  • Exhibition
  • Facts
  • Friendly
  • Fun
  • Girls
  • Live
  • Play
  • Young
  • Energy
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