To celebrate UNESCO’s International Year of Light, The National Media Museum put together a diverse programme of events and exhibitions. We were asked to create a name and identity that captured the wonder of light and attracted a wide range of visitors to their museum.
We devised the name ‘Festival of Light’ to express the excitement and variety of their programme, then created a logo inspired by spotlights and prisms. Online, the two colours within this triangular device gradually morphed as you looked at them, while in print the logo evolved as the campaign developed, gradually shifting along a distinctive brand ‘spectrum’. The campaign was rolled out across posters, leaflets, promo items, the NMM website and a giant museum wrap. We also experimented with fluorescent, glow in the dark and reflective inks on posters and T-shirts, so interaction with light became an integral part of their communications.