The DBA plays a vital role in promoting the importance of good design to the business community. One way they go about this is by highlighting outstanding examples of work through their annual Design Effectiveness Awards – the only award scheme that uses commercial data as a key judging criteria. The programme’s visual identity had become a little tired and they were looking for a new identity that reflected the prestige of the awards.
We commissioned Chris Gray at Toy Studios to create a series of distinctive illustrations, using practical business tools to create strong graphic elements. A great deal of PR was generated and the awards attracted a record numbers of entries. We went on to create the Winners Annual showcasing work for the likes of Waitrose and Balfour Beatty, and were retained to work on the awards for the following year.