Cutty Sark is a major London attraction. The world-famous ship has been raised over 3 metres, allowing visitors the unique experience of walking underneath a 19th-century tea clipper. It was attracting some 350,000 visitors a year, but their team wanted more family visitors, so they briefed us to attract more children under 16.
To communicate the breadth of things to see and do at Cutty Sark we used a side cutaway view of the boat and packed it with imagery that would appeal to all the family. The image was then used on posters, which appeared all over London. We also put together a campaign for a link-up with Twinings Tea, using loose tea leaves to create images of the famous ship.