The British Heart Foundation spends as much time teaching people about heart disease as it does researching ways to fight it. One of the most innovative ways it helps spread knowledge is by recruiting facilitators. These community partners go out and talk about heart attack signs and symptoms to groups all over the country. To help them go out and spread the word, we were asked to put together a compact, portable kit that contained everything they needed.
The kit we produced contained a Training Aid to use in presentations, a Facilitator’s Guide to help them present effectively, some fact cards to get Harry Malt, who’s well-known for his work on the original Innocent brand. He created a hand-drawn BHF facilitator who delivers clear, factual information throughout the kit.