Brookes Contracting
Brand Identity

Brookes Contracting have the experience and craft skills to help high-end architects bring imaginative designs to life. Our brief was to produce a visual brand that reflected this exceptional build quality and their straightforward, down-to-earth nature. 

At the heart of the identity was the typeface Doctrine Stencil Bold designed by Jonathan Barnbrook. We used this to create a simple, solid device that was suggestive of construction materials, blocks and structures. We could hang if from the side of documents or bleed it off any side, using a single colour for easy and cheap application. We communicated Brookes’ fine craft skills through high quality print and embossed concrete-effect card slipcases for their case studies. As the brand’s success has built, we’ve now produced a second website to showcase new projects. Stunning imagery is presented in a simple, building blocks style so the pictures speak clearly for themselves. 

Courtyard House was one of the most prestigious projects Brookes Contracting had ever undertaken, so when it won enormous acclaim, including RIBA architecture awards, we created a mailer celebrating the fact that Brookes had “nailed it”. It took one of their carpenters a whole day to pick out the project name in nails on plywood, which we shot in situ on-site with images also nailed on the back. We then folded down the posters and put them inside plastic bags, sealing them with stapled card so they mimicked the bags of nails you might pick up in a builder’s merchant or DIY store.

• Brand
• Bricks
• Folded
• Form
• Nuts
• Logo
• Concise
• Mortar
• Power
• Print
• Bolts
• Stones
• Typography
• Strong
• Structure