BHF are ‘Fighting for every heartbeat’ and we’re with them every step of the way. As one of their key design partners, we’ve been involved in everything from celebrity campaigns to van livery, fundraising events to educational campaigns, and much more besides.
One of our key responsibilities is as their lead retail agency. For the past 8 years, we’ve been generating footfall - and income - in over 250 shops around the UK. As well as being one of their biggest income streams, their shop windows represent an immense advertising space. We help BHF to make the most of this opportunity to connect with the UK public every day and consistently drive home their brand message.
The campaigns we create are usually cross-media, so our knowledge of media rollout, materials, formats and their functions comes into its own. Shop windows to 6-sheets, social media to stickers, bags to shelf barkers, we generate ideas that work equally well across a full range of media. The hundreds of successful campaigns we’ve created cover seasonal events from Valentine’s Day through to Christmas, informative campaigns about research and heart disease, volunteer drives, stock generation and more. The ‘Wanted’ campaign is one of many campaigns we’ve created resulting in a significant uplift in quality stock. As with all strong retail ideas, it has a simple, clear and eye-catching message that we’ve made work in every advertising and retail space.